Yanez Home Team — Sierra Interactive Implementation & Growth Engine

Engagement: Platform deployment + revenue marketing buildout
Stack: Sierra Interactive (IDX + CRM), Google Tag Manager, Google Analytics 4, Google Ads, Search Console, Zapier

Year
06/2025

Palm Beach K9 Reproduction

📊 Results

Palm Beach K9 Reproduction launched with a professional digital footprint and rapidly gained traction with breeders and pet owners across South Florida. The combined marketing efforts created an ongoing pipeline of qualified leads, brand visibility, and high client satisfaction—without the stress of traditional vet office visits.

As the founder of Palm Beach K9 Reproduction set out to bring mobile reproductive care to South Florida breeders, I partnered with her to create a full digital foundation and growth engine. Our engagement covered:

🖥 Website & Digital Infrastructure

  • Custom WordPress Website: Designed and launched a responsive, SEO-optimized WordPress site to showcase services, client education, and booking CTAs.

  • Domain & Hosting Setup: Registered and configured the business domain, integrated DNS, SSL, and email for a professional launch.

  • Content Creation: Wrote all core site content, including brand messaging, service descriptions (progesterone testing, AI, semen evaluation), and an FAQ tailored to breeder pain points.

  • Conversion Optimization: Strategically placed call-to-action buttons and contact forms, enabling seamless lead capture from mobile users.

📣 Marketing & Growth Strategy

  • Google Ads & Meta Ads: Launched search and social campaigns targeting high-intent breeder queries and local pet markets, using compelling service-based copy and mobile-first visuals.

  • Influencer Marketing: Built a local network of pet influencers and breeder personalities who promoted services through shoutouts and custom referral codes.

  • Promotions & Retargeting: Developed seasonal promotions and email follow-up workflows to drive both first-time and repeat bookings.

  • Dashboard Setup: Implemented Google Analytics 4, Tag Manager, Meta Pixel, and built a Looker Studio dashboard for real-time KPI tracking.

Collaborative Development Corporation

Collaborative Development Corporation

Nonprofit Website Launch (Squarespace 7.1) • Coconut Grove, Miami

Industry: Nonprofit / Community Development
Scope: IA/UX, Squarespace build, donations, Projects & Events collections, GA4, local SEO, accessibility
Timeline: 1-week sprint

Challenge

The organization needed a fast, maintainable website to route visitors to services, projects, events, and donations—with simple, non-technical updating by staff.

What We Built

  • Information Architecture: Home, About, Services, Development (Projects), Events (incl. Grant Awards), Contact.

  • Collections & Templates:

    • Projects (Development): status chips (Pre-Dev / Under Construction / Completed), milestones, partners, gallery.

    • Events: upcoming/past filters with RSVP links and accessibility notes.

    • Grant Awards: simple blog list with grantor, date, and impact summary.

  • Conversion Paths: prominent Get Help, Donate, View Projects, and RSVP CTAs; contact form with topic routing.

  • Donations: embedded Givebutter/Donorbox module with tax language and EIN in footer.

  • Performance & Accessibility: compressed images, clear heading structure, focus states, descriptive alt text, high-contrast palette.

  • Analytics & SEO: GA4 install with events (contact_submit, donate_click, event_rsvp), connected Search Console, clean slugs, localized copy (“Coconut Grove,” “West Grove,” “Miami”), internal linking.

Early Impact

  • Clearer navigation to assistance, events, and donations.

  • Centralized Projects page improves transparency on pipeline and status.

  • Baseline analytics established for ongoing reporting and grant storytelling.

Tech Stack

Squarespace 7.1 (Fluid Engine) · GA4 · Google Search Console · Givebutter/Donorbox (embed)